Sources for marketing and promotion help
Almost anyone who has had some
success in the direct marketing of books and newsletters has a favorite marketing guru or
two whose books have lent a helping hand at some critical time. Whether the struggle
was with the right copy approach, response analysis, or an effective follow-up
strategy, a few wise words made the difference between failure and success.
What follows is a few of the helping hands we, and several of our colleagues, have received over the years. Many of the books
listed may be long out of print. But a search of a good used book store might just
turn up a gem or two. They are not listed in any particular order, just how they
came off our shelves. If you have a favorite or two that deserves to be here, (we are sure
there are many), please send us a note and we'll include them.
Also listed are several organizations and periodicals you may want to consider checking
out.
BOOKS
Direct Mail Copy
That Sells by Herschell Gordon Lewis
Prentice Hall ISBN 0-13-214768-8
Profitable Direct Marketing by Jim Kobs
Crain Books ISBN 0-8842-3037-5
1001 Ways to Market Your
Book by John
Kremer
Open Horizons Books
Book Marketing
Handbook: Tips and Techniques by Nat C. Bodian
R.R. Bowker Company ISBN 0-8352-1286-6
The Care and Feeding of Ideas by James L. Adams
Addison Wesley ISBN 0-201-10160-2
A Writer's Guide to Book Publishing by
Richard Balkin
Hawthorn Books ISBN 0-8015-8935-5
Marketing Immunity by George Lazarus
Dow-Jones Irwin ISBN 0-87094-949-7
A Writer's Guide to Book Publishing by Richard Balkin
Hawthorn Books ISBN 0-8015-8935-5
Marketing Immunity by George Lazarus
Dow-Jones Irwin ISBN 0-87094-949-7
A Writer's Guide to Book Publishing by
Richard Balkin
Hawthorn Books ISBN 0-8015-8935-5
Marketing Immunity by George Lazarus
Dow-Jones Irwin ISBN 0-87094-949-7
Successful Direct
Marketing Methods by Bob Stone
Crain Books ISBN 0-87251-016-6
Printing and Promotion Handbook by
Melcher and Larrick
McGraw Hill ISBN 0-07-041451-3
Oglivy On Advertising by David Oglivy
Crown Books ISBN 0-517-55075-X
The 27 Most Common Mistakes in Advertising by
Alec Benn
Amacom ISBN 0-8144-5478-X
Copywriters Handbook by Nat G. Bodian
ISI Press ISBN 0-89495-039-8
Confessions of an Advertising Man by
David Oglivy
Atheneum 1963
Direct Marketing Success by Freeman
F. Gosden, Jr.
John Wiley & Sons ISBN 0-471-82212-0
The Direct Marketer's Idea Book by
Martin Gross
Amacom ISBN 0-8144-5947-1
Marketing Without a Marketing Budget
by Craig S. Rice
Bob Adams, Inc. ISBN 1-55850-986-0
Money in Your Mailbox by L. Perry
Wilbur
Reston Publishing ISBN 0-8359-4631-2
MaxiMarketing by Rapp and Collins
McGraw Hill ISBN 0-07-051191-8
Words into Type
Prentice Hall ISBN 0-13-964262-5
Web Pages That Suck by Flanders and
Willis
Sybex ISBN 0-7821-2187-X
Looking Good in Print by Parker and
Perry
Coriolis Ventana ISBN 1-56604-856-7
A Whack On The Side of the Head by
Roger von Oech
Warner Books ISBN 0-446-38000-8
The CDNOW Story: Rags to Riches on the Internet
by Olim and Kent
Top Floor Publishing ISBN 0-9961032-6-2
The 100 Greatest Advertisements by
Julian Lewis Watkins
Dover Publications ISBN 0-486-20540-1
Herschell Gordon Lewis On the Art of Writing Copy
by Herschell G. Lewis
Prentice Hall ISBN 0-13-387309-9
How to Get Rich in Mail Order by
Melvin Powers
Wilshire Book Company ISBN 0-87980-373-9
The Copy Workshop Workbook by Bruce
Bendinger
The Copy Workshop ISBN 0-9621415-0-X
Copy Stimulators by Edmund J. Gross
Halls of Ivy Press ISBN 0-912256-07-9
Direct Marketing Design by The Direct
Marketing Creative Guild
PBC International ISBN 0-86636-006-9
Bottom Up Marketing by Ries and Trout
McGraw-Hill ISBN 0-07-052733-4
PUBLICATIONS
Publishers
Weekly
245 W. 17th Street
New York, NY 10011
ORGANIZATIONS
Publishers Marketing Association
627 Aviation Way
Manhattan Beach, CA 90266
310/372-2732
American Bookseller Association
828 South Broadway
Tarrytown, NY 10591
800/637-0037 |
